Visual identity for the first Lean In conference ever organized in Zagreb, Croatia. As a part of the global Lean In community dedicated to helping women achieve their ambitions, Lean In Croatia in collaboration with Professional Women's Network organized a great event for women in business at Kaptol Boutique Cinema in Zagreb. An inspirational line-up of female speakers shared their transformational stories of both personal and professional growth to motivate women for the change for better. The idea of transformation is reflected in visual materials through the illustration of a deconstructed, semi-abstract female face.
client: Lean In Croatia & Professional Women’s Network